Hungaricums are high value products of Hungary, which show Hungarian uniqueness, speciality and quality, they embody the top performance of the Hungarian people. You might have already heard of some of them – maybe even tasted or participated in one – but here is a list of Hungaricums that you should know about!

Táncház Method

The Táncház (dance-house) model is a special method of teaching folk dance and preserving intangible cultural heritage: participants learn dances from tradition bearers by observation and imitation, with the accompaniment of live music.
More information can be found here

Busó Festivities

This is an annual festival in Mohács, located in southern Hungary. These festivities are held in late February to mark the end of winter. The event lasts for six days. The festival is named ‘busó’ in acknowledgement of the awesome-looking costumed men wearing wooden masks and large sheepskin coats. According to legend, the roots of the festival date back to the Battle of Mohács in 1526, when villagers dressed up as fearsome monsters to frighten away the occupying Turkish forces.
More information about the carnival is available here


Pálinka is a generic name for the fiery fruit brandy often distilled by farmers from home-grown plums, apricots and pears. Hungary’s most famous pálinka distilleries can be found in Kecskemét.

Porcelain of Herend

Herend offers luxury hand painted and gilded porcelain. Now amongst the biggest porcelain manufactories in Europe, the Herend Porcelain manufactory was founded in 1826 in a small Hungarian village. In 1855, the international exhibition in Paris brought the highest appreciation for Herend.

Matyó Embroidery 

Embroidery of a Traditional Community
The Matyó community lives in and around the town of Mezőkövesd. The heritage of the community consists of the ethnographic group’s living traditional culture, which is embodied by their characteristic style, colourful folk art and unique costumes, as well as a cultural identity imbued with strong Catholic religiosity. This folk art is characterised by special floral embroidery filling on textile and ornamented objects.

Hungarian Paprika

Paprika powder is one of the most widely used spices in Hungarian cuisine. Due to the favourable climate and geographical conditions, Hungarian paprika has a bright red colour and a distinctively rich flavour. Kalocsa and Szeged in the southern part of Hungary are the heart of paprika production.

Makó Onion

The town of Makó, situated in south-eastern Hungary, is famous for its onion which is an important ingredient of traditional Hungarian cuisine. An international onion festival is organised in the region each year, which lasts for three days. 

Tokaji Aszú

Described by Louis XIV of France as “the king of wines and the wine of kings”, Aszú is in fact even referred to in the Hungarian national anthem. It is one of the world’s finest dessert wines.

Original Hungarian Winter salami

The PICK factory in Szeged has been producing this famous and popular salami brand for about 140 years, using a secret recipe. Made from pork and spices, winter salami is cured in cold air and is slowly smoked. Known as one of the best salami in Hungary and in the world.

Find out more!